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Diverse Background. Holistic Perspective.Matt Potts has seen the power of the brand from a variety of angles. He's been a copywriter, a creative director, an account manager, a strategist, a director of marketing. He has worked from within a design firm, a manufacturing firm, an ad agency and a promotional products company, as well as an independent consultant. Mr. Potts has a B.A. from University of Richmond. Although he has completed advanced coursework in executive programs at Wharton and Darden, his “MBA” is from the University of the Real World: in his career, Mr. Potts has worked on projects for Fortune 100s, as well as for mom-and-pops; he's managed a creative staff, a sales force and was the operating officer of a $35 million ad agency. Recently, he received Six Sigma Green Belt certification from Villanova University.
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Put all of these perspectives together, and Matt Potts brings to the table a well-rounded, realistic viewpoint enabling him to help companies with Branding Where The Action Is, as well as to develop macro-level strategies to help companies be attentive to, respond to, and even set trends.